I’m betting there are a few marketers out there who are tossing their noses in the air, sniffing, and saying, “My content stands on its own. I don’t need to bribe people to share it.”
Hey, that’s your choice. It’s your business. But if you want up to 10 times the traffic, subscribers and/or sales then you’re currently getting, then you’ll want to read this…
See, some people can read or watch something amazing, read or hear your call to action (along with a psychological trigger), and they still won’t share.
So, you know what psychological trigger gets them going?
Well, at a minimum, these folks just love freebies. Dangle something valuable in front of their face, and they’ll hit that share button so fast it will make your head spin.
And in some cases, not just any freebie will do…
In some cases, you need to be tripping the “greed gland.” You’re offering something amazing in exchange for sharing. If the offer is big enough, you’re gonna get people figuratively drooling over your share buttons.
In short, you’re telling people: you share this, and you’ll get something REALLY good in return.
It’s as simple as that.
Now, what sort of things might you offer to your visitors to get them hitting the share button?
That’s going to depend on your audience. But you want to give them something really enticing. Something they really WANT. (Not something you think they want – something you KNOW they want.)
This could come in many forms, including:
A discount on a popular product. Again, no skimpy discounts here – give at least 25%, especially if this is a digital product. Bigger is even better.
A popular product for free. Maybe for a limited time you giveaway one of your tripwire products or bonus products. Give away something that, until now, was only available to those who paid cash.
Another freemium – video, ebook, access to a membership site, seat at a webinar, app, etc.
A content upgrade – an enhanced version of the content they’re currently viewing. For example, if they’re looking at a blog post, you might offer .PDF or even a video.
Any other enticing bit, such as an extra entry into a contest.
Let me give you a few examples of ways to use this strategy…
Example 1: Get buzz about your product launch.
Most people who come to your pre-launch sales pages look at them, maybe bookmark them, but they don’t share them with their friends. It just doesn’t occur to them to do so.
But just think about it for a moment…
It would be a real boon to your product launch if you could get your pre-launch visitors to share the information with their friends. Not only would it give you a huge traffic boost, but you’d build your list more quickly than ever before!
So how do you create this sort of referral traffic?
Here are two good ways:
Offer a coupon to anyone who shares the sales page (or pre-launch page, if applicable).
Offer a related freemium to anyone who shares the sales page. For example, if you’re selling a video course, you might offer an excerpt (such as one module) for free.