NOTE: This post is an example of creating content that’s easy to read. Take note of features such as this bulleted list, which is easier to read than a long paragraph or wall of text.
And now the final major factor that kick starts word-of-mouth traffic…
viral traffic triggers
One way to get more people to share your content is to simply ASK them to share it.
Some people can see an amazing piece of content and it doesn’t even occur to them to share it. But if you ask them (or, more appropriately, tell them) to share it, they will. This is especially true if you give them a really good reason to share it.
Now, think back to what you learned just a few moments ago about some of the reasons why people share content. People want to feel like a hero, they want to feel good by making others feel good, they want to feel superior, they want to be first. You can use these psychological triggers to get people talking about your products, services, content or business.
Let me give you a few examples of calls to action…
Know someone who wants to [get some good result]? Share this with them now – they’ll love you for it! Everyone wants to be liked and loved, which is what makes this trigger so powerful.
Be a hero to your friends by telling them about this video now! Notice how we specifically used the word “hero” in this call to action.
Give your friends a good laugh by sharing this with them now. This hits the “feel good” trigger.
Did you find this [uplifting/useful/etc.]? Then do me a favor and share this with your friends, because they’ll like it too! This one touches on a reciprocity trigger. It reminds people that they got a benefit, and in exchange you’d like them to do a favor for you (share it).
Spread the word… This one works best if your content shares some sort of warning, or information about how to avoid something unpleasant. Example: “Spread the word so your friends don’t lose their savings!”
Be the first to tell your friends – they’ll thank you for it! This hits that superiority trigger, where you encourage people to share now so that they can be the “first” among their friends to do so.
I bet your friends have no clue – share this with them now! The idea here is that you encourage people to share so that the sharer will look smart and helpful to their friends.
So, specifically telling people to share your content is one really good way to increase word-of-mouth traffic. Now here’s another way…
Incentivize them. That’s right, give them a little “bribe” to share it. Do that, and you’ve given your prospects and customers a good reason to share it.