You could create a video that shares the world’s most amazing secret in your niche. But if it’s a poorly produced video with a lot of “ums” and “ahs,” people aren’t going to watch. They’re going to get bored. They might judge the quality of your video as poor, and assume the quality of the content is poor too.
That might not be fair, but it’s the reality. People aren’t going to waste time reading typo-riddled reports, watching unpolished videos, or consuming anything that doesn’t hold their interest. So, if you’re sharing content such as videos or reports, then be sure you’re creating something that’s engaging.
Here are tips for better engaging your audience:
Proof and polish. It’s a good idea to get a neutral third-party to do this, as we’re often too close to our work to spot our own errors.
Hire a professional. If you sort of stink at writing, video production or a similar activity, then hand it over to a professional. Outsourcing is a great investment in your business.
Use a friendly, conversational tone. Whether it’s an audio, video or text content, create it as if you’re talking to a friend. This light tone will make the content more engaging.
Share relevant stories. Stories engage people, tug at their emotions, and make your content memorable. These are all very good qualities to have when you’re trying to hold peoples’ attention.
Use humor. Do this sparingly, as your jokes may not be funny to your audience. However, a few light jokes sprinkled into your content can help make it more engaging.
Wow people right up front. Hit them with some of your best secrets or tips right in the beginning of the content to “hook” them, and then sprinkle more goodies all throughout your text, audio or video.
Arouse curiosity. The idea here is to keep people reading or watching, by making them curious about what’s coming up. E.G., “In just a few moments you’ll discover the #1 way to get people buzzing about your products like crazy…”
Make content easy to read. If you’re creating text, then use short words, short sentences and short paragraphs. Use plenty of white space, as doing so makes it easier for your reader to consume your content.