Another example are political posts. People who share them, especially if they comment on them, let their networks know where they fall on the political spectrum with regards to an issue.
For example, someone in a self-defense niche might share a story about gun control, along with their feelings about that story.
viral-trigger-tribeSharing Content Makes Them Feel Like Part of a Tribe
People like to feel special. They like to feel like they’re an “insider,” a part of a tribe. And so if you create content only people in a certain “tribe” will understand, they’ll share it for two reasons:
To show others in the tribe that, “I’m one of you.” It’s like a secret handshake among people in a niche.
To feel superior to those who aren’t in the tribe (because those folks don’t “get it”). People like understanding things that others don’t understand. This might be “high level” information in the niche, it might be jargon-laden information, or it might even be a joke that only “those in the know” will get or find funny,
For example, you might have an article titled, “10 Things Only [Insert Niche Group Here] Will Understand.” The niche group might be marathon runners, online marketers, dog owners, parents or any other group.
Now let’s look at the next major characteristic your content must possess if you want to get that word of mouth buzz going…
viral traffic triggers
Giving People Something Shareworthy
This goes back to something mentioned a few moments ago – you want to make people say “wow.” You want to give them something they haven’t seen before, something they’ve never thought of. You want to give something really useful. You want to make them FEEL something.
Collectively, when you put all these factors together, then you’ve created something truly shareworthy.
You know exactly what I’m talking about here, right?
You see all sorts of videos and articles on blogs and via your social media newsfeeds every day. The vast majority of them you read or watch without giving them a second thought. But every once in a while you find something that makes you slow down, absorb EVERY bit of the content, and sort of forget about the rest of the world for a minute or two.
Know what I mean? You find something that captivates you. And chances are, it captivates you because you’ve never seen it before. When your brain encounters something novel, it “lights up” the pleasure/reward center of the brain. And people want to share this sort of content, because it made them feel good… and they want others to feel good too.
So that’s the first part of creating something shareworthy, which is discussed in more detail in the previous section.
The second part of creating something shareworthy is to just be sure you’re offering something eye-catching, engaging and professional.
Because here’s the thing…