The “how to” content must be extraordinarily useful and/or unique. You want your users to say “Wow, that is so cool!” when they read or watch the method you’re sharing.
The discount coupon codes must really save users money. This is not the time for some skimpy 5% discount. Big whoop. Instead, give as steep a discount as you can, and put an expiration date on it to create a sense of urgency.
Likewise, your contest should have prizes that get people excited. No one is going to share a contest if entering the contest isn’t worth the prize package. Make it good, and you’ll get lots of entries because people will tell their friends.
viral-trigger-feels-goodSharing Makes Them Feel Good
Yes, people feel good when they feel like a hero. But there are other ways to make people feel good. For example, sharing something inspiring, heart-warming or uplifting makes people feel good about sharing the content.
People feel good when they can make their friends laugh, so something truly funny often gets passed around like crazy. But the trick is that humor is subjective. What’s funny to one person isn’t funny to another. Indeed, what’s funny in one culture or niche may be totally offensive to another. So, before you attempt to create something humorous, be sure you REALLY know your audience!
viral-trigger-superiorSharing Certain Things Makes Them Feel Superior
No one will admit to being petty. And you sure as heck don’t want to point this out to your followers, prospects and customers. But here’s the thing…
People LIKE feeling superior to others. And they like when something makes them look sophisticated, smart, hip or any other positive attribute.
Point is, if you can create something that makes your sharers feel superior in some way to others, they’ll share it like crazy.
This might be something that is so unique, it makes everyone who looks at it say, “WOW!” It might be a piece of information that’s really clever. It might be little-known information. It might even be a feel-good story that makes the sharer look kind or compassionate (e.g., a story about rescuing dogs).
And you know what? Sometimes people will share this sort of information just because they are the first in their circle of friends to do so. Being “first” makes them feel superior too. Any of these triggers that make someone feel superior will boost your word of mouth traffic.
viral-trigger-understandSharing Content Helps Others Understand Them
Still another reason people share content is because it matches their own worldview. And in doing so, it helps their friends understand them better.
Go back to the example above, where someone shares a story about rescuing dogs. By sharing this sort of story, the person is telling his friends, “This is important to me. Being kind to animals is important to me. If you want to understand me, then read this story.”
That’s one example.