Word-of-mouth marketing. Buzz. Referral traffic to name a few.
Tell you what, this is some of the BEST traffic you can get.
The traffic is very warm. If you place your own ads, then you’re a stranger trying to tell a prospect to come to your site. It’s an uphill battle. It takes a lot of time and money to get decent results.
Now consider word-of-mouth marketing. Referral traffic is all about prospects and customers telling their friends about your business. They’re recommending your products. They’re buzzing about it. You can bet this is warm traffic that’s ready to join your list and buy whatever you’re selling!
Word-of-mouth marketing grows exponentially. Think about when you do something like pay per click marketing. You bid on some keywords, and you get exactly as many exposures to that keyword as your budget allows. No more, no less. When you hit your budget cap, you don’t get any more traffic.
Now consider word of mouth marketing. You put your content in front of ten people. Those ten people each tell three of their friends… who tell three of their friends… who tell… well, you get the idea. In very short order, you can get thousands of visitors to your site – and the traffic keeps growing over time.
This is free traffic. You don’t need to pay for exposures, clicks, impressions, visitors or anything else. You just leverage your existing networks to kick things off, and it takes on a life of its own!
This is “set it and forget it” traffic. Sure, you’ll want to optimize your landing page or sales pages to get more subscribers and sales – but you’d do that for any other traffic strategy too. What’s different here is that you don’t need to constantly monitor your campaign (like you do for paid methods). Set it, optimize it, done. Your traffic grows on its own, without any further tweaking or input from you.
You don’t need any experience or special skill to get referral traffic. Ever notice that some advertising campaigns depend heavily on you having some sort of skill? Search engine optimization is one very good example. You better be an expert, or you’re going to fail miserably.So as you can see, there are a lot of really good reasons to get word of mouth traffic.
But the question is… HOW? How do you turn your best customers into your most rabid advocates to build your brand, build your list and build your bank account?